Underestimated marketing takes revenge on brands. Always.

We are considered by many to be knowledgeable and experienced. We deal with research, strategy, creation, copywriting, communication... everything that defines marketing. This time, however, it is not our purpose to lecture, but to point you all to our insights. We are also clients. Because of our professions connected with marketing, we are careful observers of the reality that surrounds all of us. We look at the world through the eyes of Consumers. Brand customers. If a brand appears here, our goal is never to depreciate it. The fact that your brand doesn't appear here - should be a worse issue.

Brand. Sometimes that's all the company has.

A company that does not care about its own brand is doomed to failure. Sometimes it happens quickly and sometimes it takes longer. However, the outcome is already easy to predict at some point. The brand is not the logo itself. Just as marketing is not just about communication.

New 6 min read
If Nikola Tesla applied to Tesla, would we even give him an interview? Part-1
Radoslaw Florczak Radek Florczak

Author

Radosław Florczak

Published

November 14, 2021

Radek Florczak marketing

The world is changing. The competences of employees, awareness and needs of customers are changing. Marketing is also evolving...
First part of the article.

Article 5 min read
...then a new player comes in and the rules of the game change.
Radoslaw Florczak Radek Florczak

Author

Radosław Florczak

Published

October 07, 2021

Radek Florczak marketing

Market is not sleeping. It's changing. Discovers new possibilities and overcomes previous limitations. Evolving. When all the players have taken their positions, then someone comes along who changes those rules.

Article 10 min read
The last bastion of decision in marketing.
Radoslaw Florczak Radek Florczak

Author

Radosław Florczak

Published

September 27, 2021

Radek Florczak marketing

Brand has several chances to convince the customer to buy. Company can spend money on marketing and sales support campaigns. Ultimately, the decision is up to the customer standing in front of the store shelf.

Article 9 min read
Company starts with a name and logo and then becomes them.
Radoslaw Florczak Radek Florczak

Author

Radosław Florczak

Published

September 13, 2021

Radek Florczak marketing

I was asked a question about why logos are so important. I decided to delve deeper. Here is the result of my thoughts and observations. I will surprise you because the article will also be about Adolf Hitler. 

Article 6 min read
Touch points between brand and customer can be surprising.
Radoslaw Florczak Radek Florczak

Author

Radosław Florczak

Published

September 05, 2021

Radek Florczak marketing

One of the points when shaping a marketing strategy is to determine the points of contact (touch points) between brand and customers. Today I will tell you about a less obvious one.

Article 7 min read
Honestly about a major mistake in brand communication.
Radoslaw Florczak

Author

Radosław Florczak

Published

August 22, 2021

Unbelievable when it turns out that what matters most is right in front of your eyes and you don't see it. Read about just such a situation.

Article 5 min read
Does one letter in the marketing strategy matter?

Author

Radosław Florczak

Published

August 16, 2021

An unlikely oversight or a deliberate act? Has anyone addressed the strategy, or is it the result of chaos? Read about how - in my opinion - one letter excluded a sizable group of people from the draft.

Article 6 min read
What happens when everyone has the same analytics data?

Author

Radosław Florczak

Published

August 14, 2021

Imagine a situation where everyone is using the same research. Is it possible that they will come to the same conclusions? Is that possible? What will happen then?

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