We are considered by many to be knowledgeable and experienced. We deal with research, strategy, creation, copywriting, communication... everything that defines marketing. This time, however, it is not our purpose to lecture, but to point you all to our insights. We are also clients. Because of our professions connected with marketing, we are careful observers of the reality that surrounds all of us. We look at the world through the eyes of Consumers. Brand customers. If a brand appears here, our goal is never to depreciate it. The fact that your brand doesn't appear here - should be a worse issue.
A company that does not care about its own brand is doomed to failure. Sometimes it happens quickly and sometimes it takes longer. However, the outcome is already easy to predict at some point. The brand is not the logo itself. Just as marketing is not just about communication.
October 07, 2021
Market is not sleeping. It's changing. Discovers new possibilities and overcomes previous limitations. Evolving. When all the players have taken their positions, then someone comes along who changes those rules.
September 27, 2021
Brand has several chances to convince the customer to buy. Company can spend money on marketing and sales support campaigns. Ultimately, the decision is up to the customer standing in front of the store shelf.
September 13, 2021
I was asked a question about why logos are so important. I decided to delve deeper. Here is the result of my thoughts and observations. I will surprise you because the article will also be about Adolf Hitler.
September 05, 2021
One of the points when shaping a marketing strategy is to determine the points of contact (touch points) between brand and customers. Today I will tell you about a less obvious one.
August 22, 2021
Unbelievable when it turns out that what matters most is right in front of your eyes and you don't see it. Read about just such a situation.
August 16, 2021
An unlikely oversight or a deliberate act? Has anyone addressed the strategy, or is it the result of chaos? Read about how - in my opinion - one letter excluded a sizable group of people from the draft.
August 14, 2021
Imagine a situation where everyone is using the same research. Is it possible that they will come to the same conclusions? Is that possible? What will happen then?